13 Jun 2025
BULLS ANNOUNCE PARTNERSHIP WITH SNOWMAN

Bradford Bulls are delighted to announce a new commercial partnership with Snowman, who will become the official sponsor of the club’s LED screen at Bartercard Odsal Stadium.
As part of the agreement, the Snowman brand will feature prominently on the stadium’s Big Screen frame during all home fixtures, delivering high-impact visibility for the lifestyle brand based in the UK.
Snowman offer a range of tobacco-alternative products and functional drinks, with Snowman Energy Drinks available for purchase on matchdays.
In partnership with Snowman, we are delighted to offer the ‘Bubble & Blake', the ‘Fulton Fireball’ and the ‘Jukebox Gin’, celebrating fans’ favourites Waqa Blake, Zac Fulton and Jorge Taufua at our bars in the stadium.
Bradford Bulls Commercial Manager Ian Stafford, who is sponsored by La Romantica Beds, said:
"We're thrilled to welcome Snowman on board as a sponsor of our big screen. Their creativity and energy make them a perfect fit for what we’re building at the Bulls. Their support will help us elevate the matchday experience for our fans, while showcasing the kind of forward-thinking partnerships we’re proud to be developing.
“Our drinks combinations are proving a hit with fans flocking to purchase a drink in tribute to their favourite player. If you’re yet to try one, head to the bars at Bartercard Odsal Stadium this Sunday!”
Drinks Menu
Bubble & Blake – Snowman Bubblegum & Vodka
Fulton Fireball – Snowman Apple & Fireball Liquor
Jukebox Gin – Snowman Grape & Gordon’s Gin
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