23 Oct 2024

BULLS CONFIRM IMG GRADING

Bradford Bulls can confirm we have received a Grade B score of 12.15 in IMG's grading process ahead of the 2025 season.

Our breakdown of scores as follows:

Fandom - 4.2 out of 5 (up from 3.95 in 2023, an increase of 0.25)

Performance - 2.17.14 out of 5 (up from 2.17 in 2023, an increase of 0.0014)

Finance - 2.75 out of 4.5 (no change from 2023)

Stadium - 0.7811 out of 3 (down from 0.894 in 2023, a decrease of 0.1129)

Community - 2.25 out of 2.5 (no change from 2023).

CEO Jason Hirst said:

"We can confirm we have received a score of 12.15, which is an increase on our provisional grading score last year of 12.02. We have seen increases in both our Fandom - due to increased engagement across our digital channels - and performance, thanks to back-to-back third placed finishes but we are fully committed to making further improvements across all pillars. While there are a number of exciting off-field developments currently ongoing, which will be reflected in next year's grading, our immediate, continued priority is providing our loyal supporters with a competitive team and players of the calibre of Franklin Pele - with more to come - to challenge at the very top of the Betfred Championship in 2025. Thank you for your loyal support. #StrengthInNumbers.”

Jason will be holding an in-depth interview with local media this afternoon - covering a wide range of topics including IMG. Excerpts from that interview will be published on our website across the course of this week. 

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